Mr. Dewan Muhammad Nur -A Yazdani
Adjunct Senior Lecturer, Global Studies
Academic Qualifications
BBA in Marketing (Ahsanullah University of Science and Technology Dhaka, Bangladesh)
Master In International Business (MIB) (University of Wollongong, NSW, Australia)
MSc- Research Methods (Liverpool Hope University, Liverpool, UK)
Teaching Expertise
International Business
Global Business
Digital Marketing
Business Environment
Legal Environment of Business
International Marketing
Marketing Research
International Business Strategy
Project Management
Business Law
Research/Consultancy Experience
Research Works:
Structural Retail Environment and People’s Intention to Purchase
Techniques for Analyzing data: A quantitative approach
Research Design and STATA
Internet Use Impact on Physical Health during COVID-19 Lockdown
Psychological and Mental Impact of COVID19
Consumer Buying Behavior towards E-Commerce
Factors Influencing the Usage of Broadband for the Youth and Adolescent
Factors Associated with the Perception of Risk and Knowledge of Contracting the SARS-Cov-2
Electronic Word of Mouth (e-WOM) and consumers’ purchase decisions
Brand Image, eWOM, Trust and Online Purchase Intention of Digital Products
Empirical Analysis on Consumer’s Perception, Attitude and Adaptability of SMS Advertising
Detect, Prevent and Respond: A Theoretical Study on Cyber Crime
Customer Satisfaction Determination in Hotel Industry
A Comparative Analysis of Web Strategies of the Universities
Conceptual Model of Internal Marketing for Development of Employees as a Brand
Critical Incident Technique (CIT)-A Tool for measuring effectiveness of service encounters
Influence of Social media addiction and Emotions on other health issues during the disaster recovery period
Consumers' purchasing power on food and other products
Project/Consultancy Works:
A Comparative Analysis of the Websites Strategies of International Education Supplier Countries and Receiving Countries
Culture’s Influences on Translating Quality in the Hospitality Industry
Anxiety, Depression, Sleep Problem and Level of Psychological Impact among Bangladeshi People due to COVID-19 Outbreak
Safety Recommendations for Physicians during the COVID-19 Pandemic
Knowledge Attitude and Practice about COVID-19 Pandemic Prevention among the People of Bangladesh: A Cross-Sectional Community Based Survey