Muhammad Ismail Hossain is a Professor and Dean of Academic Affairs, Monash & LSE Program at Universal College Bangladesh. He is on leave from his earlier appointment as Professor of Marketing at the University of Dhaka, Bangladesh. Prof. Hossain received his Ph.D. in consumer behavior from Monash University, Australia. He is an MBA from the University of Dhaka and also has a Master’s degree in International Business from the University of Melbourne, Australia. His research interests lie in the fields of tourism, consumer behavior, and supply chain management. He is one of the co-authors of the book Social Media Storms: Empowering Leadership beyond Crisis Management published by Routledge. He has more than 50 publications including books, research monographs, journal articles, newspaper articles, and keynote papers. His work has been published in many international high-impact journals such as the Journal of Supply Chain Management, Journal of Travel Research, Tourism Recreation Research, Current Issues in Tourism, International Journal of Tourism Research, and Journal of City, Culture, and Society among others. He is an editorial board member of the Journal of Travel Research, the leading tourism journal in the world. He has received a notable amount of external research funding locally as well as internationally as part of various international and local research groups. The value of such local and international funding is BDT 1.06 crores and USD 827,873 respectively. As a consultant, he worked for government projects, not-for-profits, and for-profit local and international organizations.